Does Marketing Really Help

Rap superstar T.I recently dropped his latest album entitled no mercy, but do legal issues, T.I. was not able to promote his album. So far it looks like the album came in number 10 on the billboard charts. Some may say that this was good considering that he was in prison, but does promoting your own body of work help. I believe so; no one cannot market you and your body of work like the person who made the music. Before T.I. went to prison he was still searching for a number 1 single, and he never got it. I heard the album is really good, but because of the fact that he is not here physically to promote the album himself the masses will never know. Could the record company have done more, could they have used the time that he was in prison, for marketing purposes, could he have created 22 letters from prison as a marketing plot? Or did is actions not help him with the album. All in all I believe that the record company should have done more marketing for the album instead of treating it like a lost cause, I understand that he couldn’t do anything but his team and record label could have done more.